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most of marketing automation
As a business grows, it becomes difficult to maintain a 1:1 relationship with clients/ customers. You might overlook follow-ups, action items, reminders, etc. and this could lead to relationship management issues and lower performance.
This is where marketing automation makes the difference – by allowing you to do more, in an effective manner, with lesser resources. A win-win all the way!
Marketing automation involves using software to help segment and nurture prospects and customers, automate campaign management and performance tracking, define a workflow for routine tasks/ actions, and bring efficiency into marketing efforts.
It’s not the same as email-marketing. It’s not about spamming your prospect/ customer with automated emails/ messages. Done correctly, marketing automation is personalized and user-friendly. But that’s also where the challenge lies – to do it right.
Often marketers, particularly in large corporations subscribe to marketing automation platforms/ software but fail to make use of it beyond the basics, which renders the solution somewhat ineffective.
There are similarities, differences and overlaps between marketing automation & CRM solutions. Ideally, you should have just one solution that does both, and that is increasingly the case. But we still have many solutions available which focus more on either marketing automation or CRM. Ideally though, both are essential.
In simple terms, marketing automation focuses on marketing while CRM focuses on sales. Marketing automation is more involved with managing and automating digital marketing campaigns, while CRM programs are more focused on managing the sales pipeline and opportunity tracking.
Many leading marketing automation programs integrate with a wide range of CRM solutions, and it makes sense that the functions are integrated because they do overlap in many situations. For example, some form of lead nurturing and customer segmentation is involved in both platforms.
The decision of which solution to choose, or to choose an integrated solution will depend on many factors, including:
Gr8 Services is associated with some of the top marketing automation software providers globally.
Through our parent organization, WSI, we are authorized agents for Dubai, UAE & the GCC region for SharpSpring, a robust marketing automation program for small and medium business. We are also authorized agents for WebEngage – one of the hottest and most rapidly growing marketing automation solutions for medium and large businesses.
Through our global alliances, you get the benefit of lower prices for these programs. What’s more, we help you to get started and make the full use of their potential.
SharpSpring is a robust marketing automation platform that has its own integrated CRM solution. SharpSpring helps drive more relevant leads, convert leads to customers, and optimize your sales funnel. It also offers compatibility with many top CRM solutions, CMS platforms, accounting software, e-commerce platforms, digital marketing interfaces, and form builders such as Salesforce, Google Ads, Shopify, Unbounce, WebEx, and many more. It offers a powerful, easy-to-use visual workflow that really simplifies marketing automation.
SharpSpring has the following key features:
SharpSpring is ideal for small and medium businesses, and even for large enterprises, that need to track and manage individual leads. It works best for B2B companies, and also for those B2C companies which offer more personalized services, such as specialty healthcare, niche travel agencies, providers of higher/ professional education programs, architectural services, etc.
The beauty of SharpSpring is that it offers complete flexibility with a month-to-month contract – you can stop anytime, no long-term commitments. It also costs a fraction of the cost of many other competing marketing automation programs, such as HubSpot.
You can avail the benefits of SharpSpring’s powerful marketing automation features, achieve more with lesser staff and save overall costs – starting from as low as AED 2,300 per month + VAT.
We are also authorized agents for WebEngage – a powerful all-in-one marketing automation platform that helps you create engaging, contextual and personalized campaigns across multiple channels – through push notifications, in-app messages, SMS, emails, WhatsApp, Facebook, and more.
Counting some of the largest global businesses such as eBay, Unilever and Walmart amongst its clients, WebEngage has universal appeal in today’s multi-channel and cluttered digital space.
The most WOW! Feature of WebEngage is its Journey Designer that allows you to visually build user lifecycle campaigns using a highly intuitive drag & drop interface. You can map even the most complex user workflows, as easily as you draw on a board.
The key features of WebEngage are:
WebEngage is ideal for medium and large businesses that primarily work in the B2C space and have 1000s of customers interacting daily, across multiple channels, including via the business website and app. It works particularly well for sectors such as banking, insurance, fintech, retail, travel portals, education technology (ed-tech), and similar.
WebEngage offers a flexible cost model based on the number of monthly active users of your business, starting from businesses with up to 10,000 and going up to 100,000+ monthly active users.
Customization is possible, and final costs are determined based on the business size and the features chosen.
Where to start with marketing automation?
To start with marketing automation, begin by identifying your business goals and then choose a reliable marketing automation software tailored to your needs. This ensures a streamlined and efficient approach to reaching your audience.
What is automation software in marketing?
Marketing automation software is a digital tool that automates and optimizes marketing tasks, such as email campaigns and lead nurturing, to enhance efficiency and improve engagement with potential customers.
What is CRM marketing automation?
CRM marketing automation refers to integrating customer relationship management (CRM) systems with marketing automation software, streamlining processes like lead tracking, segmentation, and personalized campaign management to boost customer engagement.
Can marketing automation work for a small business?
Absolutely, small businesses can benefit from marketing automation software by efficiently managing tasks like lead nurturing and email campaigns, allowing them to compete effectively and scale their marketing efforts.
Do I need a marketing automation platform?
If you’re aiming to streamline marketing tasks, nurture leads, and enhance engagement efficiently, investing in a marketing automation software can be a game-changer for your business strategy.
We, Gr8 Services, based in JLT, Dubai, are the agency of WSI for the UAE and the larger GCC region. Founded in 1995, and headquartered in Toronto, Canada, WSI is the world’s oldest and largest digital marketing agency with 1000+ offices across 80+ countries.
WSI has the largest global footprint of any Google partner, and has global alliances with the who’s-who in the world of digital marketing. WSI has pioneered innovative methodologies for marketing success in today’s digital world and has thrived on the performance and results delivered. A spate of global awards are the recognition of those results – including the Top Agency Award by WMA (Web Marketing Association) for 2019 & 2020.
WSI always customizes their digital strategies to the specific needs of their clients and spends time and effort understanding the client’s business. With WSI, you get the benefit of global experience that is adapted to the local markets. WSI’s promise is that we will never recommend a marketing service that does not contribute to your business growth.